Book: The Responsibility Revolution – How the Next Generation of Businesses Will Win-- Review by Susan Patel

We’ve looked backwards and forwards with our last two book recommendations. Now that we have the foundation set lets take a look at “now.” How to create a company that not only sustains, but surpasses the norm and is an all-around “good” steward - truly.

Seventh Generation’s Jeffrey Hollender and Bill Breen have co-authored a fun read. It serves as a blue print for creating a socially responsible business in this new age. This is Hollender’s push for more responsibility—of the ‘bigger’ kind. Whether you are an owner, leader, executive, general manager, junior employee or staff – this book will show you can green your practices and still make a profit.

Programs both by the government and more so by businesses have been created to bring about the social and environmental change needed in the world and the workplace. Is it really enough?

Using stories and principles from companies who are doing interesting and radical things (Linden Labs, Timberland, Etsy – to name a few), Hollender gives us ideas and methods for sustainable social responsibility. He makes a clear case for Community and Collaboration.

Two points to note are:
1. It’s a competitive advantage for your hotel to be seriously responsible (both as resources dwindle and traveler/guests demand more); and
2. “Sustainability” includes social initiatives. It starts with being green, supply chains and energy efficiency – but there is definitely more to it.

Whether you call it ‘People, Planet, Profit’ or ‘Tripple Bottom Line,’ Profits will follow when we make responsible decisions. We at EcoGreenHotel definitely believe and know the impact of that. This book will get your started, or take you further – either way, you win!

GREEN TEAMS Part 2: Making the Business Case

Last month we introduced this new GREEN TEAMS series and briefly focused on green teams and the business value. This month, before we go further into the “how” we will be taking a look at “why” first.

One of the key challenges consistenty raised as more and more hotels “go green” is making the business case for investing resources to support green teams. Does it make sense? Businesses in all areas including hotels are just beginning to quantify the benefits from green teams, therefore at this point, the business case is more intuitive and anecdotal in nature.

Based on a review of case studies and interviews with green team leaders, the business value of green teams includes the following:

Cost Savings
Carrie Freeman, a Corporate Sustainability Stretegist at Intel, commented, “When it comes to looking at ways to reduce our footprint, we very much see a direct coorelation between reducing our costs and engaging our employees.” Be it changing light bulbs, turning off the lights or getting your employees to innovate greener solutions in their jobs, engaging your employees to identify easy, low cost efficiency initiatives can result in significant cost savings. For example, Intercontinental Hotels invested $400,000 to change light bulbs on their properties and saved $1.2 million over four months.

Attract & Retain Best Talent
A green team, when part of a broader sustainability strategy, can give employees an outlet for their personal interests, help raise moral, improve loyalty and help attract and retain the best and brightest talent, who are attracted to companies with an authentic green commitment. Losing and replacing a good employee costs companies between 70% to 20% of an employee’s annual salary, according to Engaged!, a new book on employee engagement. And when the economy begins to heat up, the best talent may be looking for greener pastures. Libby Reder, Head of Environmental Initiatives at eBay, believes their Green Team is an important reason why some employees stay at eBay, and according to their recruiters, it also helps them attract the best talent.

Strengthen Brand & Increase Market Share
Hotels can bolster their brand and potentially increase market share by walking the talk and supporting green teams as a strategy for getting their employees and guests behind sustainability. They can also use employees to identify new opportunities to improve their practices and achieve their sustainability goals. “The engaged workforce will find more opportunities to get lean and identify more opportunities to innovate and create products and services that lower customers’ environmental impacts. All of this work will improve the top and bottom lines,” comments sustainable business expert Andrew Winston, in his recent book Green Recovery.

The National Environmental Education Foundation’s (NEEF) recent report The Engaged Organization Corporate Employee Environmental Education Survey and Case Study Findings stresses, “By engaging employees, companies spark innovative changes in everyday business processes that save money and reduce environmental and social impacts while also inspiring employees to make sustainable choices at home and in their communities.”



According to a case study by BSR on Intel’s green teams, “It may seem like a distraction in these times of financial instability to focus on employees’ passion for sustainability, but efforts toward employee engagement will strengthen a company’s employee base – which will be a crucial element in recovering from the recession. And maintaining employee loyalty and high productivity will help companies position themselves for success as the economy revives.”

According to eBay’s volunteer Green Team leader in Omaha, “Having a Green Team gives people something to believe in; something that is tangible, visible representation that we are a company that cares.”

Look out for EcoGreenHotel’s June Eco Newsletter as we bring you: Getting Started and Four Emerging Trends.

Food Waste Management Cost Calculator

Excel Food Waste Management Calculator | The Food Waste Management Calculator (PDF) (13 pp, 97K, about PDF) estimates the cost competitiveness of alternatives to food waste disposal, including source reduction, donation, composting, and recycling of yellow grease. Specifically, the calculator:

• Develops an alternative food waste management scenario based on:


• Your waste profile;


• Availability of diversion methods; and


• Preferences, and


• Compares cost estimates for a disposal versus an alternative scenario.

The Calculator demonstrates that environmentally and socially responsible food waste management is cost-effective for many facilities, including hotels, and waste streams. The more you know about your current waste management costs, the more accurate the calculator’s estimate will be, but default values are provided for many variables.

Note: You will need to open an Excel file to use the calculator. You will need to enable macros for the calculator to work properly. To ensure that macros are enabled, please go to Tools>Macro>Security and set the security level to Medium. Then close the file. When you open the file again, the software should prompt you to enable macros. Click enable.