The Best Business Strategy for Your Green Hotel, Energy Efficiency

At EcoGreenHotel, clients are always asking for our advice about how to go green in the quickest and most affordable way possible. And our advice is always the same: operating a truly green hotel is not a piecemeal proposition. It’s not about switching a few light bulbs or putting out some recycling bins (although those are all good things to do!).

No, developing and maintaining a green hotel requires a holistic approach that begins with a shift in the way everyone thinks about what it means to own and operate an eco hotel. At the precise moment that everyone from the owner on down starts thinking about environmental sustainability as a business strategy – that’s the moment your hotel begins to go green in a meaningful way.

Formulating a business strategy means that you meticulously choose and apply your business’s resources in a way that you think will bring some sort of competitive advantage in the future. Your team already does this at your hotel. Whenever you make a decision to upgrade the carpeting or offer a new amenity, you’re strategizing. You’re betting that the upgrade and new amenities will pay off in the long run through higher guest satisfaction, which translates into repeat bookings, which means increased revenue for your hotel. You are banking on that strategy.

But have you ever thought about how going green might be an equally good business strategy? Without a doubt, the most strategic way to go green is to increase your hotel’s energy efficiency.

Energy efficiency means using less energy to obtain the same quality of service. Here’s why energy efficiency should be the centerpiece of every hotel’s business strategy:

• The hospitality industry spends $3.7 billion a year on energy.


• Electricity use accounts for 60-70% of the utility costs of a typical hotel.


• Energy-efficient lighting can reduce electricity use up to 75%.1

Clearly, making your green hotel more energy efficient will positively impact more than the environment. It will positively impact your bottom line, and no matter how you slice it, that’s just good business!

EcoGreenHotel’s team of energy efficiency experts can help your green hotel plug energy efficiency into your business strategy, quickly and affordably. Contact us and get started today with our Energy Efficiency Analysis Program.

¹ California Hotel and Lodging Association